Intelligence · Auto-runs daily
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Climate tech · clean energy · B2B marketing · last 7 days
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Intelligence · Next 60 days
Events Calendar
In-person & virtual · climate tech, clean energy, B2B
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Intelligence · Last 14 days
Talent Moves
CEO · CMO · VP Marketing · leadership changes
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Content · Generate on demand
LinkedIn Content Prompts
Tuned to your voice & 7 content pillars · grounded in today's news
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Dashboard · Leadership Intelligence
Hot Signals & Outreach Triggers
Companies with active leadership gaps, funding events, or marketing voids
Reach Out Now
Watch List
Outreach Timing Guide
| Trigger | Window | Action |
|---|---|---|
| New CEO appointed | 0–30 days | New leaders rebuild teams — arrive before the 90-day mark |
| CMO / marketing leader departs | Immediately | Marketing is leaderless — offer fractional bridge now |
| Series A or B closes | 0–14 days | Investors push for GTM build — arrive before the board meeting |
| Marketing job posted 45+ days | Now | Offer fractional as bridge while full-time search continues |
| CEO posts about growth challenges | Comment first | Engage with value in comments before DM |
Dashboard · Target Companies
Top Target Companies
Climate tech & clean energy · Series A–C · ICP match
| # | Company | Signal | CEO | Marketing | Stage |
|---|
Dashboard · Influence Map
Top Influencers
Investors, journalists, analysts & operators shaping the climate tech conversation
Dashboard · Community Map
Communities & Networks
Where buyers, peers & prospects gather · ranked by Arc Aligned fit
Dashboard · Foundation
ICP & Positioning Reference
Ideal client profile, content pillars, buyer map
Ideal Client Profile
$2M–$20M
Revenue
15–200
Employees
A–C
Series
NE
Geography
MA, NY, CT, ME
Content Pillars
| Pillar | Client Signal | What Arc Aligned Does |
|---|---|---|
| Translation Problem | "Our buyers don't understand what we do" | Translates complex tech into buyer language |
| Positioning | "We compete on features, not value" | Defines the category and where you own it |
| GTM Strategy | "We're trying to be everything to everyone" | Market entry, channel selection, sequencing |
| ABM | "Our pipeline is full but nothing closes" | Account-based marketing for long B2B cycles |
| Brand & Demand | "We post content but it doesn't convert" | Balances credibility-building and pipeline gen |
| Contrarian Take | "We don't know what the market believes" | Market intelligence that challenges consensus |
| Market Trend | "We keep getting asked about IRA / AI / grid" | Uses macro trends as positioning fuel |
Buyer Map
| Role | Frequency | Pain They Articulate | Approach |
|---|---|---|---|
| CEO / Founder | Primary | "I'm doing marketing myself. We need a CMO but can't afford one." | LinkedIn DM after engaging with their content |
| COO | Common | "Marketing and sales aren't aligned." | Reach when CEO is technical, COO manages commercial |
| CFO | Sometimes | "What's the ROI on marketing spend?" | Lead with pipeline data and CAC framing |
| VC / PE Investor | Referrer | "My portfolio company needs fractional marketing — who do I call?" | Cultivate at Energize, EIP, Spring Lane, CEV |
ICP Reference Companies
BlocPower
Building electrification · Brooklyn NY · $250M raised
Donnel Baird (CEO). Sydney Tanaka promoted to COO. No marketing leader in any public source.
Dandelion Energy
Residential geothermal · $40M Series C
CEO changed Jul 2023. Head of Growth departed to Amperon 2024. Marketing leadership in flux.
Electrified Thermal Solutions
Boston MA · CEV portfolio · DOE-funded
~20–50 employees. No marketing function visible. Greentown Labs alum. Ideal fractional candidate.
Via Separations
Watertown MA · Series B · DOE-funded
Women-led. Industrial filtration membranes. No marketing leader found. Perfect geographic fit.
First Street
Climate risk data · $46M Series A
Commercial pivot from nonprofit 2024. Likely needs marketing build-out for enterprise sales.
Rondo Energy
Thermal storage · industrial heat
EVP Engineering departed 2025. Leadership turnover ongoing. No CMO confirmed.